FinOps and Sustainability

Why FinOps: Loss of financial control, through procurement on demand Cloud infrastructure and software is costed differently than for on-premises data centres. It’s a world of OpEx instead of CapEx. DevOps and the cloud have broken the traditional procurement model, which is static and slow moving. Engineers are consuming IT budgets with few constraints and controls. As a result, engineers make financial commitments affecting their companies’ bottom line while budget owners struggle to keep up with the pace and granularity of spend.

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Step 1: Alignment and ownership

Successful FinOps adoption starts with executive alignment. We engage leadership teams through interviews and workshops to clarify priorities, introduce FinOps principles, and establish a shared commitment to change. This step ensures buy-in from CIOs, CFOs, and other key stakeholders, embedding financial accountability into cloud strategy. By creating a collaborative environment where finance, technology, and product teams work together, we establish a strong foundation for sustainable cloud cost management. This stage also helps organisations shift from traditional procurement-based governance to a modern, real-time approach that enhances agility without sacrificing financial control.

Step 2: Baseline for success

Before implementing change, businesses need a clear roadmap. We define key objectives, governance structures, and operating models to drive FinOps adoption. This step includes analysing cost-saving opportunities, setting KPIs, identifying necessary resources, and deploying the right tools for visibility and automation. By establishing a baseline, organisations gain a structured approach to cloud financial management, ensuring that cost optimisation efforts are both measurable and sustainable. Our framework provides businesses with the ability to forecast spending more accurately, track performance in real time, and implement guardrails that prevent unnecessary overspending.

Step 2: Baseline for success

Step 3: Pilot and iterate

We help businesses implement initial cost optimisation changes in a controlled pilot phase, generating financial returns while training internal teams. This step introduces DevFinOps practices, fostering a culture where engineering and finance teams collaborate to improve cloud efficiency. By creating an internal champions’ network, organisations can drive knowledge sharing and long-term success. The pilot phase validates strategies, fine-tunes best practices, and demonstrates quick wins, ensuring that FinOps adoption gains momentum. Through continuous iteration, businesses can refine their approach, addressing inefficiencies and reinforcing financial accountability across cloud operations.

Step 3: Pilot and iterate

The Server Labs provided invaluable support to define and execute a smooth transition to AWS for many of GEL’s services. They take genuine responsibility for successful delivery and are a pleasure to work with.

Pete Sinden

Chief Information Officer at Genomics England

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